Hello, World

Released in September 2024, Hello, World marks Baekhyun's first solo project under his own label, INB100. This EP represents a significant moment of creative autonomy, refining the sleek R&B sound he established with earlier hits like 'Bambi' and 'Candy.' Sonically, the record bridges the gap between classic 90s soul sensibilities and ultra-modern K-pop production. The lead single 'Pineapple Slice' serves as the anchor, utilizing a heavy, infectious bassline that highlights his rhythmic delivery. Unlike his earlier, more melancholic work, this project leans into 'Good Morning' vibes and romantic confidence. Critics have noted the album's cohesive flow, moving from the upbeat funk-inflections of the opening tracks to the more stripped-back, vulnerable textures of 'Truth Be Told.' It solidifies his position as a premier R&B soloist, prioritizing groove and vocal color over high-octane pop tropes.