WurlD
R&B / Soul · NG · Active since 1987

WurlD

High-gloss electronic soul that bridges Lagos and Atlanta. Shimmering synths and airy falsetto for late-night drives and neon-lit lounges.

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Intro

WurlD creates a sound that feels like a liquid intersection of continents. It is fundamentally Nigerian in its melodic DNA, yet it is polished with the high-fidelity sheen of Atlanta R&B and futuristic electronic pop. The music is defined by its smoothness; there are no sharp edges here, only rounded synth pads, crisp percussion, and a vocal delivery that feels like it is floating just an inch above the track.

What truly sets him apart is his commitment to the 'electro-fusion' identity. While many of his contemporaries lean into the organic rhythms of Afrobeats, WurlD embraces a more synthetic, nocturnal palette. His use of vocal layering creates a ghostly, immersive choir effect that makes even his most straightforward love songs feel like they are taking place in a dreamscape. It is sophisticated, stylish, and deeply atmospheric.

Start with the AFROSOUL EP to hear the perfect balance of his rhythmic roots and electronic ambitions. It is the ideal gateway into his world of blue-tinted soul, offering a masterclass in how to be globally accessible without losing a specific, localized sense of cool.

Sadiq Onifade (2 January 1987) known popularly known as WurlD, is a Nigerian singer and songwriter. Born in Lagos, Nigeria, WurlD relocated to Atlanta, Georgia to pursue a secondary education and record music. He describes his style of music as electro-fusion. He released his debut EP Evolution in 2013.
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Our Catalog3 Albums · 2019 · 2022
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