Style
Pop · SE

Style

Glossy, high-energy Swedish synth-pop with shimmering hooks and tight harmonies. The sound of a neon-lit 1980s summer night that never quite ends.

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Intro

Style is a seminal Swedish pop trio formed in 1983 by Tommy Ekman, Christer Sandelin, and Gigi Hamilton following the dissolution of their previous successful outfit, Freestyle. The group became a dominant force in the Scandinavian music scene during the mid-to-late 1980s, bridging the gap between the bubblegum pop of the early decade and the more sophisticated electronic dance-pop that would follow.

Their sound is architected around the Yamaha DX7 and Roland Juno aesthetics, characterized by bright FM synthesis and precise, radio-ready arrangements. Style's participation in Melodifestivalen, particularly with the hit 'Dover-Calais' in 1986, solidified their status as cultural icons in Sweden. Critically, they are viewed as masters of the 'Swedish Pop' formula - prioritizing strong melodic hooks and high production values. Their influence persists in the lineage of Swedish pop exports, setting a standard for vocal harmony and electronic layering that paved the way for the 90s Swedish pop explosion. Despite various hiatuses and solo projects, their 80s catalog remains the definitive document of Swedish synth-pop.

Our Catalog6 Albums · 1983 · 2010
The Sound · Center of GravityWeighted across the artist's discography. Tap a trait for examples.
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