SINCE
Gritty, high-octane Korean rap with a raspy edge and a relentless underdog spirit. Intense trap beats for when you need to feel untouchable.
Gritty, high-octane Korean rap with a raspy edge and a relentless underdog spirit. Intense trap beats for when you need to feel untouchable.
SINCE delivers a sound that is fundamentally about the friction between struggle and success. Her music hits with a metallic, industrial-leaning trap aesthetic, characterized by heavy 808s and sharp, percussive synths that provide a cold, urban backdrop for her voice. There is a palpable sense of urgency in every track, as if she is constantly proving her right to be in the room.
What truly sets her apart is her vocal texture and delivery. She possesses a distinctive rasp that adds a layer of lived-in authenticity to her bars. Unlike the polished, melodic flow of many of her contemporaries, SINCE leans into a more aggressive, forward-leaning cadence. She frequently utilizes rapid-fire flow switches that mirror the restless energy of a city that never sleeps.
Start with the album 'SINCE 16' to hear her at her most vulnerable and technically proficient. It serves as a perfect introduction to her ability to weave complex autobiographical narratives into hard-hitting club anthems. It is the sound of someone who has spent years in the shadows and is finally stepping into a blinding spotlight.
Shin Su-jin (Korean: 신수진; born December 28, 1992), known professionally as Since (신스, stylized in all caps), is a South Korean rapper. She first garnered attention when she appeared on Show Me the Money 10 in 2021. She released her debut studio album Since 16' in the same year which was met with critical acclaim. In 2022, she became the first female musician to win New Artist of the Year at the Korean Hip-hop Awards.
Shares trap, conscious hip-hop, pop rap (subgenres); studio polished, compressed loud, drum machine (production style)
Shares trap, conscious hip-hop, pop rap (subgenres); digital clarity, compressed loud, drum machine (production style)
Shares trap, pop rap, conscious hip-hop (subgenres); rap, intense, raspy (vocal style)
Shares trap, boom bap, pop rap (subgenres); studio polished, compressed loud, drum machine (production style)
Shares trap, pop rap, conscious hip-hop (subgenres); studio polished, compressed loud, drum machine (production style)
Shares trap, conscious hip-hop, pop rap (subgenres); studio polished, compressed loud, drum machine (production style)
Shares trap, pop rap, conscious hip-hop (subgenres); studio polished, drum machine, compressed loud (production style)
Shares studio polished, compressed loud, drum machine (production style); trap, pop rap (subgenres)
Shares trap, conscious hip-hop, pop rap (subgenres); studio polished, compressed loud, digital clarity (production style)
Shares trap, conscious hip-hop, pop rap (subgenres); studio polished, compressed loud, drum machine (production style)
Shares running, conscious hip-hop, pop rap, boom bap (atmosphere)
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