Nu Flavor is an American R&B quartet from Long Beach, California, that rose to prominence in the late 1990s. Discovered by Bruce Johnson and signed to Reprise Records after an impromptu acapella performance for the label president, the group became a staple of the 'Latin Urban' R&B movement.
Their sound identity is built on sophisticated four-part vocal arrangements, featuring a range from deep baritone to countertenor. Their 1997 debut album produced the gold-certified singles 'Heaven' and 'Sweet Sexy Thing,' establishing them as masters of the romantic ballad. Critically, they are viewed as a bridge between the New Jack Swing era and the more pop-oriented R&B of the early 2000s. Their influence is most felt in the West Coast R&B scene, where they helped pioneer a clean, harmony-heavy aesthetic that resonated with both pop and urban audiences. Their career arc peaked with the 1999 album 'It's On,' which further refined their studio-polished sound before the group transitioned into the legacy act circuit.
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Shares multi_voice, contemporary r&b, pop rap, soul (signature)
Shares contemporary r&b, vocal jazz, sentimental, pop rap (signature)
Shares contemporary r&b, sentimental, pop rap, harmonized (signature)
Shares pop rap, harmonized, soul, tender (subgenre)
Shares four-part vocal stacking, sentimental, pop rap, harmonized (detail)
Shares romantic, harmonized, soul, tender (signature)
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