Not3s
Smooth, melodic UK rap that floats over Afrobeats rhythms and dancehall basslines. The sound of a London summer night and effortless confidence.
Smooth, melodic UK rap that floats over Afrobeats rhythms and dancehall basslines. The sound of a London summer night and effortless confidence.
Not3s (Lukman Olanrewaju Odunaike) is a pivotal figure in the mid-2010s emergence of Afro-swing, a genre-blurring movement in the UK that combined elements of Grime, Dancehall, and Afrobeats with pop-centric R&B. Rising from Hackney, his 2016 breakout 'Addison Lee' demonstrated a keen ability to turn mundane urban references into viral cultural moments.
His career arc is defined by a transition from underground rap potential to a mainstream-adjacent melodic force, solidified by high-profile collaborations with artists like Mabel and AJ Tracey. Critically, he is viewed as a bridge-builder who helped soften the edges of the UK urban sound for a wider audience while maintaining street credibility. His sound identity relies heavily on the 'swing' - a rhythmic pocket that feels both relaxed and danceable. Influenced by the Nigerian heritage of the Afrobeats explosion and the local sound systems of London, Not3s represents the multicultural evolution of British pop music in the streaming era.
Shares contemporary r&b, pop rap (subgenres); confident, playful, romantic (moods)
Shares contemporary r&b, dancehall, pop rap (subgenres); confident, playful, romantic (moods)
Shares contemporary r&b, dancehall, pop rap (subgenres); studio_polished, digital_clarity, drum_machine (production style)
Shares pop rap, contemporary r&b, dancehall (subgenres); studio_polished, digital_clarity, drum_machine (production style)
Shares dancehall, pop rap, contemporary r&b (subgenres); studio_polished, digital_clarity, drum_machine (production style)
Shares confident, playful, romantic (moods); studio_polished, digital_clarity, drum_machine (production style)
Shares contemporary r&b, dancehall, pop rap (subgenres); studio_polished, digital_clarity, drum_machine (production style)
Shares contemporary r&b, pop rap (subgenres); studio_polished, digital_clarity, minimalist (production style)
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