
Effortless conversational rap meets shimmering urban pop. A blend of rhythmic confidence and breezy, late-afternoon melodies for city walks and cafe hangs.
Kisum occupies a unique space in the Korean music landscape, bridging the gap between the competitive edge of underground rap and the polished accessibility of indie-pop. Her sound is characterized by a relaxed, almost conversational delivery that feels intimate rather than aggressive. It is the sound of a city at dusk, where the sharp edges of hip-hop are softened by jazz-inflected chords and warm, melodic choruses.
What truly distinguishes her is the 'un-pretty' honesty she brings to her lyricism, often eschewing the grandiosity of typical rap personas for something more relatable and grounded. Her flow is rhythmic but never hurried, often sitting slightly behind the beat to create a sense of ease. This is music that feels lived-in, capturing the specific melancholy and joy of young adulthood in an urban environment.
Start with the 'Musik' EP or 'The Sun, the Moon' to hear her balance of rhythmic dexterity and pop sensibility. These projects showcase her ability to anchor a track with a steady rap verse before transitioning into a hook that lingers long after the song ends. It is perfect for listeners who want the groove of hip-hop without the constant high-intensity pressure.
Jo Hye-ryung (Korean: 조혜령; born January 20, 1994), also known by her stage name Kisum (키썸), is a South Korean rapper and television personality. In 2015, Kisum competed on the first season of the variety show Unpretty Rapstar. She had previously competed in season three of variety show, Show Me the Money.

Shares pop rap, contemporary r&b, dance-pop (subgenres); studio polished, digital clarity, drum machine (production style)

Shares pop rap, contemporary r&b, indie pop (subgenres); studio polished, digital clarity, drum machine (production style)
Shares pop rap, contemporary r&b, dance-pop (subgenres); studio polished, digital clarity, drum machine (production style)
Shares pop rap, contemporary r&b, dance-pop (subgenres); playful, confident, bittersweet (moods)
Shares contemporary r&b, pop rap (subgenres); studio polished, digital clarity, drum machine (production style)

Shares pop rap, contemporary r&b, indie pop (subgenres); studio polished, digital clarity, drum machine (production style)

Shares pop rap, contemporary r&b, dance-pop (subgenres); studio polished, digital clarity, drum machine (production style)
Shares pop rap, contemporary r&b, indie pop (subgenres); studio polished, digital clarity, drum machine (production style)
Shares pop rap, contemporary r&b, dance-pop (subgenres); studio polished, digital clarity, drum machine (production style)
Shares pop rap, contemporary r&b, indie pop (subgenres); studio polished, digital clarity, drum machine (production style)
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