Hip-Hop · NL · Active since 1993

Cho

Slick, melodic Dutch rap that glides over polished production. It is the sound of effortless confidence and late-night city energy for fans of smooth urban grooves.

Browse Catalog
Intro

Giovanni Rustenberg, performing as Cho, is a cornerstone of modern Dutch hip-hop. Emerging from the Amsterdam-Zuidoost (Bijlmer) scene, he was mentored by Adje and became a central figure in influential collectives like SlodderVosGang and Straight Outta Control.

His career arc is defined by the 'Knock Knock' series, which saw him evolve from a technical rapper into a sophisticated pop-rap architect. His sound is a fusion of contemporary R&B, trap, and traditional Dutch hip-hop, often featuring production by long-time collaborator Spanker. Critically, he is praised for his 'lazy' but precise flow and his ability to bridge the gap between underground credibility and mainstream chart success. His 2016 single 'Popalik' was a significant cultural crossover, winning a British Urban Music Award and showcasing his appeal beyond the Netherlands. By the mid-2020s, with the release of the 'Giovanni' twin albums, Cho has solidified his position as a mature voice in the genre, focusing on legacy, identity, and the complexities of success.

Our Catalog7 Albums · 2013 · 2025
The Sound · Center of GravityWeighted across the artist's discography. Tap a trait for examples.
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