Turn Into

Originally released as a collection of finished demos on Bandcamp, Turn Into serves as the definitive introduction to Melina Duterte's Jay Som project. Recorded and performed entirely by Duterte in her bedroom, the album became a cornerstone of the 2010s bedroom pop aesthetic. Critics from Pitchfork and AllMusic praised the record for its 'DIY' spirit and Duterte's ability to blend disparate influences - from the fuzz of 90s indie rock to the melodic sensibilities of dream pop - into a cohesive, intimate whole. While technically a compilation of tracks recorded over several years, it functions as a remarkably consistent debut album. Its success led to her signing with Polyvinyl, marking a pivotal transition from a cult internet favorite to a leading voice in independent music. The record is celebrated for its 'dry' production style, which places the listener in the room with the artist, creating a vulnerability that became her sonic trademark.