It's a 70-minute strobe light for your ears that refuses to let the party die.
Unapologetically high-energy and futuristic with a relentless focus on the euphoria of the dance floor.
Released in late 2010, 'The Beginning' serves as a conceptual and sonic companion to its predecessor, 'The E.N.D.' (Energy Never Dies). It represents the Black Eyed Peas at their most electronically adventurous, fully embracing the EDM-pop crossover that they helped pioneer. The album is notable for its heavy use of the 'Dirty Bit' - a term used by will.i.am to describe the aggressive, distorted synth drops that punctuate the tracks. Recording took place during the height of their global stadium dominance, which is reflected in the massive, compressed scale of the production. While it features the group's signature four-member lineup, critics noted a shift toward will.i.am's vision of 'futuristic' pop, often at the expense of traditional hip-hop elements. The album remains a definitive artifact of the 'Electropop Era,' bridging the gap between radio pop and the burgeoning American EDM scene.
Put this on for
Bass rattling the trunk of a car parked outside the clubSweat-slicked dance floor when the lights finally turn purplePre-game shots lined up on a kitchen counter at 10pmLast mile of a treadmill sprint when your lungs are burningConfetti cannons firing simultaneously over a crowd of thousandsNeon signs blurring past a taxi window in a city that never sleepsHigh-stakes fashion runway walk under blinding white spotlights
Moments worth waiting for
The jarring transition into the 'Dirty Bit' techno drop that recontextualizes a classic 80s ballad.
The Chic-inspired disco guitar lick on 'Fashion Beats' that briefly breaks the digital wall.
The minimalist, glitchy percussion opening of 'Do It Like This' before the bass fully inflates.
Sounds like
2010s production with a 2010s soul
Sits beside
Nothing but the Beat - David Guetta, Animal - Kesha, The Fame Monster - Lady Gaga, Believe - Justin Bieber
Lyrical territory
party_celebration, love_romantic, nostalgia
03Deviation
The Beginning · vs · Black Eyed Peas
Artist
This Album
Peak Energy
Energy · ↑ +22% more than usual
On this album, peak energy sits about 22% more prominent than across the rest of the artist's catalogue.