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BORN TO BE
Pop · 2023 · 1 track

BORN TO BE

ITZY

Sharp, industrial-edged K-pop that trades bubblegum hooks for metallic synths and aggressive house beats. A high-octane manifesto of self-reliance and grit.

December 17, 2023 · JYP Entertainment

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BORN TO BE represents a significant evolution for ITZY, shedding the neon-soaked 'teen-crush' vibrancy of their earlier work for a sound that is harder, colder, and more industrial. This isn't the sound of a group asking for attention; it is the sound of a group that has already claimed the room. The production is chrome-plated and heavy, utilizing metallic synth stabs and aggressive, drill-influenced percussion that feels designed for high-concept choreography. It is a maximalist pop experience that prioritizes rhythmic impact and a 'cool' detachment over traditional melodic sweetness.

Tracklist · 1 Track
01
BORN TO BE
3:10
Moments Worth Listening For
the transition from the gritty, distorted bass of the title track into the sleek, high-speed house beat of Untouchable
the sudden shift to a rock-influenced guitar solo during Ryujin's solo track Run Away
the layered, anthemic vocal harmonies in the bridge of Mr. Vampire that contrast with the minimalist verses
Where This Album DepartsEach spoke is a trait. The orange shape shows where this album pulls away from — or holds to — the rest of the artist’s catalogue. Tap for more.

How does BORN TO BE sound next to the rest of ITZY's catalogue?

Vocal Layering+2.3σ

The vocals lean far further into vocal layering than the rest of the catalogue.

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