
Shimmering 2010s soul built on a ghostly hip-hop sample and shuffling percussion. A masterclass in understated, late-night urban romanticism.
April 13, 2012 · PMR Records (2)
110% is the sound of a city cooling down. It is a track that feels both weightless and deeply grounded, thanks to Julio Bashmore’s production which bridges the gap between the UK’s club heritage and classic R&B. The central hook, a clever, pitched-down flip of a Big Pun sample, acts as a rhythmic heartbeat, providing a gritty contrast to Ware’s velvet-smooth vocals. It is music for the blue hour, that specific time when the day’s frantic energy gives way to something more intimate and reflective.
How does 110% sound next to the rest of Jessie Ware's catalogue?
The production is built around sample based than this artist usually allows.
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